Buying Socks Online via Subscription

Globalisation and free markets made possible a revolution of sock markets. Nowadays it is possible to buy socks in a New York based sock shop that were made in factories in South-East Asia or in Italy’s family sock manufactory. We have the right to choose the socks we want. We can even wear them when we want. But still there stays every day the same question: Where are the socks that are suitable for the dinner in the evening? Where are the whole socks without any holes?

Questions like those are the questions of a modern man. He does not really want to care about his socks but still wants to wear suitable socks for every occasion. The modern man wants to live his life actively without having to care about the many things irrelevant for life. He wants to decide whether he wants to wear black socks or socks in another colour.

Today we can observe a similar revolution on the sock markets as in the time when free markets brought the socks from Asia to Europe and America. Socks, traditionally a product that was bought on a regular basis because they were worn out, are getting a service product. Socks can be subscribed like newspapers and get into everyone's households on a regular basis. The creative people from Blacksocks, the company that has initiated the idea of sock subscription name the concept of getting socks delivered at home Sockscription.

As the idea of selling socks via subscription was very successful, people from Blacksocks.com have adapted the same principle of subscription to men underwear. The concept is convincing because the rules of socks are valid for underwear: One does not want to care actively about new socks ore underpants but they need to be renewed regularly because they are getting holes.

This is the cause of why there cannot be found just knee socks in the online offers but also underpants and T-shirts. The material of which the socks and underwear consists is chosen to be very comfortable but also hardwearing for everyday use. This is a combination of qualities that is difficult to find. The founders of Blacksocks have found a company in Italy that knows to produce the socks in just this way.

Socks and underwear are both products that need to feel comfortable on the skin because they lie directly on it. Blacksocks have made several tests with their products and can show certificates for the products they sell. The quality of the boxers meet the standards of Oekotex 100 and are tested with this label on allergy so underwear should not cause anti-allergic reactions.